Real Estate

The lead that waits an hour is already someone else's

Portal enquiries and Facebook lead forms arrive while you are at a viewing. By the time you reply, the applicant has messaged three other agents — and the ones you did reply to are scattered across a personal WhatsApp, an inbox and a notebook.

How it runs

  1. 1

    The enquiry arrives

    A Meta lead ad creates the contact automatically, without anyone retyping it. A website form is different: it stores the answers and attaches them to a contact you already hold, but it will not create a new one.

  2. 2

    They hear back immediately

    An automation sends an approved template acknowledging the enquiry and asking the qualifying question you always ask.

  3. 3

    The applicant becomes a deal

    Each enquiry sits on a Kanban board with a stage, a value and an owner, so nothing depends on somebody remembering.

  4. 4

    Viewings get chased

    Follow-up reminders email the assigned agent when a deal has gone quiet past the date you set.

  5. 5

    New listings reach the right list

    A broadcast to a tagged group — buyers in a price band, landlords, past applicants — on an approved template.

What you get

Meta lead-ad capture

Facebook and Instagram lead forms import as contacts and can trigger an automation the moment they arrive.

Kanban sales pipeline

Drag deals across stages, set values and priorities, and assign an owner to each one.

Tagged broadcasts

Message a segment — not the whole database — with per-recipient personalisation.

Forms

Build a registration or valuation-request form and read every submission in one place.

Shared inbox with assignment

Conversations can be handed to whoever is covering the area, with a record of who replied.

Follow-up reminders

An email to the assigned agent when a deal passes its follow-up date.

Questions

Can I message an applicant days after they enquired?

Only with an approved template — the 24-hour free-form window closes after their last message. PingPlug shows the remaining time on the conversation and switches you to templates when it has expired.

Does it work for a team across several offices?

Yes. Multi-branch lets each office run under one account with its own team, and per-agent reporting shows conversations handled and deals closed by person and by branch.

Can I import my existing applicant list?

Yes, by CSV. Contacts with a phone number can then be messaged with an approved template, subject to the opt-in rules of your market.