Comment to DM

The comment section is full of buyers you never messaged

A post does well, forty people comment "price?", and you reply to six of them before running out of evening. The other thirty-four wanted to buy something and heard nothing.

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What it does

A DM sent automatically

When someone comments, they get a direct message — the thing you would have sent manually if there had been time.

Keyword rules

Fire only on comments containing the words you choose, so "price" gets the price and "beautiful" does not get a sales pitch.

One post or all of them

Point a rule at a specific post — useful for a launch — or let it cover everything on the Page.

Optional public reply

Reply in the thread as well as by DM, so other readers can see the question was answered.

Rules you can switch off

Each rule toggles on and off without deleting it, which matters when a campaign ends.

It ignores itself

Comments from your own Page are skipped. Without that, an auto-reply is itself a comment event that matches the rule that produced it.

How it works

1
Connect the Facebook Page, and the Instagram account linked to it.
2
Create a rule: which platform, which post if any, which keywords.
3
Write the direct message, and a public reply if you want one.
4
Turn it on. Commenters get the DM, and the conversation continues in your inbox.

Worth knowing before you sign up

— Meta only lets a business message a commenter within a limited window after they comment. A rule cannot resurrect a thread from last year.
— Keyword matching is literal — it does not interpret intent, so "how much" and "price" are two keywords, not one idea.
— Instagram needs a professional account linked to a Facebook Page, as everywhere else in Meta’s platform.

Questions

Will this get my account flagged?

It uses Meta’s official messaging APIs and stays within the window Meta allows for replying to a commenter. The thing that gets accounts restricted is messaging people who did not ask — a keyword rule that answers a direct question is the opposite of that.

Can I use it on one campaign post only?

Yes. A rule can name a single post, which is the usual way to run it for a launch without touching everything else on the Page.

What if someone comments something unrelated?

With keywords set, the rule ignores them. Without keywords, it fires on every comment — which is occasionally what you want and usually not.

Does the conversation stay in the CRM?

Yes. The DM starts a conversation in the shared inbox like any other, and the commenter becomes a contact.

Try it on your own numbers

Free plan, 100 contacts, no card required.

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