Pricing
Honest pricing.
No surprises.
Start free. Pay only when you grow. Paid plans begin at $17.99 a month for 1,000 contacts — the comparison pages put that next to each rival's current price, with the date it was last checked.
Free
$0forever
100 contacts
Perfect for testing and small setups
Includes
- WhatsApp, Instagram and Facebook in one inboxOne thread per customer, whichever of the three they message you on.
- Up to 100 contactsEmail marketing, drip sequences, invoicing and the social scheduler start on Growth.
- Broadcasts, automations and the sales pipeline
- AI chatbot (you supply the provider key)Connect Claude, GPT, Gemini or Groq with your own API key, so model costs stay yours to control.
- Community supportHelp docs and the community. No committed response time on this plan.
Starter
$17.99/month
or $17.99/mo billed yearly ($215.88)
1,000 contacts
For small businesses starting to scale
Includes
- WhatsApp + Instagram + Facebook
- Up to 1,000 contactsEmail marketing, drip sequences, invoicing and the social scheduler start on Growth.
- Unlimited broadcastsSent through the official Meta API. Meta's own per-conversation charges still apply and are billed by them, not us.
- Up to 3 team members, including youYou and two colleagues. Growth seats 10 and Unlimited has no cap.
- No-code automationsTrigger-and-action rules built in the dashboard. No separate automation tool to buy.
- Claude AI chatbotAnswers on your behalf using your own provider key.
- AI reply suggestionsDrafts a reply from the thread so far. You edit it before anything sends.
- CRM & contact management
- Email support (24h)First response within one business day.
Recommended
Growth
$24.99/month
or $14.99/mo billed yearly ($179.93)save 40%
5,000 contacts
For growing businesses that need everything
Includes
- Up to 5,000 contactsEmail marketing, drip sequences, invoicing and the social scheduler start on Growth.
- Email campaigns with your own SMTP
- Drip sequences
- Social scheduler
- Product catalog, invoices and payments
- Google Sheets sync
- Up to 10 team members, including youEnforced when a member is added — see requireSeat. The owner counts as one.
- Priority email support (12h)First response within half a business day.
Unlimited
$49.99/month
or $29.99/mo billed yearly ($359.93)save 40%
Unlimited contacts
For agencies and high-volume businesses
Includes
- Unlimited contactsNo contact ceiling, which is the one thing every other plan caps.
- Ads manager and Meta lead ads
- Multiple branches
- Staff, payroll and time tracking
- Unlimited team membersThe only plan with no seat cap. Starter seats 2 and Growth 10, including the owner.
- White-glove onboarding callWe connect your WhatsApp Business API account with you, on a call.
- Dedicated support managerA named person who already knows your account when you write in.
- Priority live chat support
- Direct line to the founder for urgent issues
All plans include SSL security and official Meta API access. PingPlug does not cap how many messages you send — Meta applies its own limit on how many people you can start a conversation with in a rolling 24 hours. Meta conversation fees apply separately (billed by Meta, not PingPlug).
How we compare
All figures in US dollars, including ours, so the columns are comparable. Rival prices were last checked on 21 August 2026.
The three price on different things: we charge by contacts, WATI and Respond.io by seats, and both bill WhatsApp conversations on top. The plan names are given so you can check each against their own page rather than reading across.
| Plan / Provider | PingPlug | WATI | Respond.io |
|---|---|---|---|
| Entry price | $0 free / $17.99 paid | $29/mo (Growth) | $79/mo (Starter) |
| Next tier up | $24.99/mo (5k contacts) | $99/mo (Pro) | $159/mo (Growth) |
| Omni-channel (WA+IG+FB) | ✓ All plans | WA only | ✓ |
| Auto comment reply | ✓ | ✗ | ✗ |
| AI chatbot | ✓ Claude | ✓ Basic | ✓ |
| Sales pipeline | ✓ | ✗ | ✓ |
Frequently asked questions
Is there a free trial?+
Yes — the Free plan is free forever (up to 100 contacts). You don't need a credit card to start. Upgrade whenever you're ready.
Can I change plans anytime?+
Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately. Downgrades take effect at the end of your billing cycle.
What counts as a 'contact'?+
A contact is a unique phone number or profile in your CRM. The limit counts total stored contacts, not messages sent — PingPlug does not cap how many messages you send. Meta does apply its own limit on how many people you can start a conversation with in a rolling 24 hours, which applies whatever tool you use.How WhatsApp messaging limits work →
Are WhatsApp message fees included?+
No. Meta bills you directly for messaging, at rates that depend on the category of what you send and the country you send it to. PingPlug adds no markup and does not sit between you and Meta on billing. Meta has restructured this pricing more than once, so we do not quote rates here — check Meta's current rate card for your markets.How WhatsApp Business pricing works →
How does billing work?+
Billing is monthly. Payments are processed securely via LemonSqueezy. You can pay by credit card or PayPal. All receipts are emailed automatically.
Can I cancel anytime?+
Yes. No contracts, no cancellation fees. Cancel from the Billing page at any time. You'll keep access until the end of the billing period.
Do you support Pakistani/South Asian payment methods?+
We accept all major credit cards and PayPal. If you need an alternative payment method, contact our support team.
What's included in 'white-glove onboarding'?+
For Unlimited plan customers, we schedule a 30-minute onboarding call where we help you connect all channels, set up your first automations, and train your team.