Wholesale & Distribution

Your best customers order on WhatsApp already

Trade customers message an order to whoever they know, on a personal number, at nine at night. It gets written on a pad. Prices are quoted from memory, differently by different people, and the price list you sent in March is the one they are still working from.

How it runs

  1. 1

    Orders arrive in a shared inbox

    Not on one rep’s phone, so an order does not wait for that person to be back.

  2. 2

    Prices come from one place

    A catalog everyone quotes from, so two customers do not get two numbers for the same case.

  3. 3

    The invoice is raised against the customer

    Without leaving the conversation the order arrived in.

  4. 4

    Price changes go out by segment

    Tag by customer type or region and broadcast to that group.

What you get

Product catalog with prices

One price list, so quoting is consistent regardless of who answers.

Invoices and payment status

Raise the invoice and track pending, partial, paid or overdue against each trade account.

Overdue chasing on WhatsApp

A payment reminder is a utility template — the cheaper category — as long as it stays about the invoice.

Segmented broadcasts

New price lists and stock news to the customers it applies to, not the whole book.

Repeat customers recognised

Matched on their number to the existing record, with the history attached.

Multi-branch for depots

Several locations under one account, compared on the same basis.

Questions

Can customers order directly through it?

They order the way they already do — by messaging you — and that conversation lands in a shared inbox with the catalog beside it. There is no self-service ordering portal and no stock or inventory tracking, so quantities live in whatever system you already use.

Can we send a price list to all trade customers?

Yes, as an approved template, and segment it by tag rather than sending to everyone. A price list is closer to marketing than utility, so it needs the consent that implies.

Does it track stock?

No. The catalog holds products and prices, not quantities. Nothing here will tell you what is left.

Can two branches use the same number?

Yes — multi-branch organises teams and reporting within one account. Whether you use one WhatsApp number or several is a separate decision, since each number is registered individually with Meta.