How do you send a broadcast message on WhatsApp?
PingPlug · Updated
In the WhatsApp Business app you create a broadcast list, choose up to 256 contacts, and send to it — each recipient gets a private message, and anyone who has not saved your number receives nothing. On the WhatsApp Business Platform you send to a segment of your own contact list using a template Meta has approved, and the saved-contact condition does not apply.
From the app
Open the chats list, choose New broadcast, select the contacts, and write the message. The list is saved so you can send to it again.
Ask the recipients to save your number first, or accept that an unknown share of the send will go nowhere. This one step decides whether the exercise was worth doing.
From the WhatsApp Business Platform
Get a template approved before you need it. Approval is not instant, and a campaign blocked on a pending template is the commonest avoidable delay.
Select the audience from your own records rather than from a device, send, and read the per-recipient result. Delivery is reported individually, so a partial send is visible instead of assumed.
What to check before you send anything
That everyone on the list opted in. Consent is what separates a broadcast from the kind of message that gets a number restricted.
That the message suits people who did not ask for it at this moment. A broadcast interrupts; the ones that do well are useful on arrival rather than merely relevant in principle.
That there is a way to stop receiving them, honoured promptly. Making it easy to leave is what keeps blocks — and your quality rating — under control.
After it has gone out
Expect replies, and answer them. A broadcast that opens conversations nobody attends to is worse than one never sent.
Watch the quality rating rather than only the open figures. A campaign that performed well and cost you a rating tier was not a success.
PingPlug builds the audience from tags and contact fields, sends over the official API, and records delivery for each recipient. Replies land in the shared inbox where whoever is on duty can answer them, rather than on the phone of whoever pressed send.