Integration

Leads that arrive on Monday are not leads

Yes — when someone submits a Facebook or Instagram lead ad form, Meta notifies PingPlug and the submission becomes a contact straight away. No CSV download, no waiting until somebody remembers to check Ads Manager.

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How it connects

Meta sends a leadgen webhook event to PingPlug when a form is submitted. PingPlug fetches the submitted fields from the Graph API using your Page’s access token and creates the contact.

What you get

Contacts created on submission

The lead exists in your CRM in the time it takes Meta to send the webhook, not the next working day.

Ready to be worked immediately

The contact can be tagged, assigned, enrolled in a sequence or messaged — while the ad is still fresh in their memory.

Matched against existing contacts

A lead whose number you already hold is matched to that record rather than becoming a duplicate.

What this is not

— PingPlug does not create or manage the lead ad form itself. You build that in Meta’s tools.
— Historical leads submitted before you connected are not backfilled. Only new submissions arrive.
— Meta must be able to deliver the webhook, and the Page connection must have the lead access permission.

Setting it up

1
Build the lead ad and its form in Meta’s tools as usual.
2
Connect the Page in PingPlug and grant the lead access permission.
3
Submissions arrive as contacts from that point on.

Questions

How fast does a lead arrive?

As fast as Meta sends the webhook, which is normally within seconds. The practical difference is that you can follow up the same hour rather than the next morning.

Will my old leads be imported?

Not automatically — only submissions made after you connect are captured, and there is no backfill of past leads. You can still bring them in yourself: export the old leads from Meta and load them through the contact importer, which reads CSV, .xlsx and .xls.

Can a lead go straight into a follow-up sequence?

Yes. An automation can tag the new contact and enrol them, so the first message goes out without anyone touching it.

Try it on your own setup

Free plan, 100 contacts, no card required.

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