Instagram & Facebook Inbox

Three apps, three logins, one customer

The same customer messages your Instagram on Monday and your WhatsApp on Thursday, and nobody realises it is the same person. Meanwhile Messenger has eleven unread conversations because the login is on someone else’s phone.

What it does

All three in one place

WhatsApp, Instagram DMs and Facebook Messenger arrive in the same inbox, each labelled with where it came from.

Official Meta connections

Built on Meta’s own APIs, not a browser automation logged into your account. Nothing depends on a session that can be logged out.

Assign and hand over

Any conversation can be assigned to a person, so two agents do not answer the same DM with two different prices.

One history per customer

Notes and tags live on the contact, so what you learned on Instagram is there when they message WhatsApp.

Comment replies included

Instagram and Facebook comments can trigger a direct message automatically, which is where a lot of enquiries actually begin.

AI on the social channels

If the chatbot is set up, it answers on Instagram and Messenger. WhatsApp is the one channel it does not cover — there the automatic replies are keyword and template rules instead.

How it works

  1. 1

    Connect your Facebook Page and the Instagram account linked to it.

  2. 2

    Messages from all connected channels arrive in the shared inbox.

  3. 3

    Assign, reply, tag — the same way for every channel.

  4. 4

    The contact record carries the history regardless of which app they used.

Worth knowing before you sign up

  • Instagram DMs require a professional (business or creator) account linked to a Facebook Page. That is Meta’s requirement, not ours.
  • Meta applies its own reply windows on Instagram and Messenger, in the same spirit as the WhatsApp 24-hour rule.
  • Connecting a Page needs someone with admin rights on it. If your agency holds the Page, they have to do this part.

Questions

Do I need a Facebook Page for Instagram DMs?

Yes. Instagram messaging through the API runs through a linked Facebook Page and needs a professional Instagram account. That is Meta’s architecture and applies to every tool built on it.

Is this a browser bot logged into my account?

No. It uses Meta’s official APIs. Nothing here depends on staying logged in to a session, and nothing is doing anything Meta has not sanctioned.

Can the same team answer all three channels?

Yes — one inbox, one set of agents, and conversations assignable regardless of channel.

Will I be able to see it is the same customer across channels?

Their history sits on a contact record, so notes and tags carry across. Meta does not tell us that an Instagram user and a WhatsApp number are the same person, so linking those is something you do rather than something that happens automatically.

Try it on your own numbers

Free plan, 100 contacts, no card required.

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Related: Shared Team Inbox · WhatsApp AI Chatbot · Comment to DM · All features